The Unlikely Tale of Sneakerheads and Skaters Establishing Nike SB In Vice Sports ‘FIFTEEN YEARS of SB DUNK’

The Unlikely Tale of Sneakerheads and Skaters Establishing Nike SB In Vice Sports ‘FIFTEEN YEARS of SB DUNK’

At some point the culture of sneakers and skating converged to make one of the most iconic brands in sports and apparel not only relevant, but avant-garde. When Nike introduced the SB dunk brand it was a play on what they were doing in the basketball realm of sneakers. Finding...

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Teyana Taylor Reebok Question Mid “Fire & Ice” Black Friday Sale

Teyana Taylor Reebok Question Mid “Fire & Ice” Black Friday Sale

  Teyana Taylor’s New York City childhood was made up of youthfulness, teen years, and adulthood shaped by her incredible passion for sneakers. So it was natural that she jump at the chance to collaborate with a sneaker brand. Reebok fit the bill perfectly. Fortunate for us that Teyana’s rebellious nature to...

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Fall In Love With The Nike Free Trainer Instinct “Hustle Hart”

Fall In Love With The Nike Free Trainer Instinct “Hustle Hart”

Kevin Hart’s quest to be as fit as he can be, and inspire others sparked a relationship with Nike that has fully become a love affair with benefits. Kevin Hart debuted the love child of him and Nike in the form of his own show which he premiered on The Tonight Show with Jimmy Fallon. Called the “Hustle Hart” edition these Nike’s are built on the Free Trainer Instinct platform.

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Adidas Reintroduces The EQT Support ADV In A Signature Colorway “Sub Green”

Adidas Reintroduces The EQT Support ADV In A Signature Colorway “Sub Green”

Adidas engineers their EQT Running Support ADV in a new colorway that’s called “Sub Green”, but makes one think of the Crayola crayon “Sea Green“. Adidas legacy in design actually extends into them reflecting on generations past as the Running Guidance ’93, the Tech Super, as well as some other...

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This Summer Neymar Jr. Teams Up With The Jordan Brand & Nike For His NJR Collection 2016

This Summer Neymar Jr. Teams Up With The Jordan Brand & Nike For His NJR Collection 2016

Neymar Jr. the heralded Brazilian soccer player has allied with Jordan Jumpman to launch his NJR collection this Summer. Neymar Jr. will be the first athlete ever to do something of this nature with the Jordan Brand and not be an endorsed ambassador. Apparently this is something that has been in the works for quite a while, and perhaps be the starting point of something new that the Jordan Brand will do for other star athletes.

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Meet The Fabulous LM1 By MB&F Designer Alain Silberstein A Time-Piece

Meet The Fabulous LM1 By MB&F Designer Alain Silberstein A Time-Piece

The Legacy Machine No. 1 is MB&F ( LM1 ) has emerged with a new craftsmanship by French designer Alain Silberstein. Featuring an ultra clear sapphire crystal that caresses the balance bridge of the LM1 without closing out detailing. You get to admire the color, profound circles on the watches front, that house yellow, blue, and red accents hues that enhance the minimalistic look that is still modern leaning.

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The Tudor Fastrider Black Shield Watch

The Tudor Fastrider Black Shield Watch

I have a passion for black watches that goes way back. Dark on my skin tone, perfectly exposed and noticeable. I never could have a care for any other cosmetic color watch. Not because I didn’t like the other flavors. Just once I had black watch it became my staple...

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Sneaker Freaker Teams Up With G-SHOCK To Create “Nightowl”

Sneaker Freaker Teams Up With G-SHOCK To Create “Nightowl”

Australian kicks mag Sneaker Freaker teams up with Casio for a really cool collaboration between a media brand and fashion hardware maker. Redesigning the DW-6900 in a matte black with mint blue, white context marketing offers up some nice detail. Add in the back-light that is customized in copy that...

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Fossil In Negotiations To Purchase Wearable Tech Company Misfit Inc. Reportedly For $260 million

Fossil In Negotiations To Purchase Wearable Tech Company Misfit Inc. Reportedly For $260 million

Whether it is time or not wearable technology is set to be the big thing for the next decade of fashion. In what capacity will this transformation come? Well, if wearable watches are any thing to go by; then Fossil is jumping into the acquisition water with a splash that...

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Return Of The Air Jordan 1 Mid Black/Dark Grey

Return Of The Air Jordan 1 Mid Black/Dark Grey

So its back to black for the Air Jordan 1. The black Jordan Brand OG colorway is headed back to retailers. In fact you can actually pick the kicks up is now for $110 USD. Decked out in a nice black, and grey over a nice leather aesthetic. What’s in...

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Balenciaga Introduces It’s Multimaterial Neoprene High Sneaker

Balenciaga Introduces It’s Multimaterial Neoprene High Sneaker

Let’s keep it 98 with 2 more %. Most gamers are not going to be looking to purchase a Balenciaga anything. When you are talking about products that sell well over $500 for a pair of kicks. It’s hard for gamers to justify a purchase when they can spend that...

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2015 Nasir Mazhar Fall/Winter Collection

2015 Nasir Mazhar Fall/Winter Collection

    Some fashion houses pride themselves on taking up new challenges with men’s and women’s wear. We’ve seen the attempts over the years. Some fall short others add not only advancement, but inspiration for a new designers to begin where they start. Nasir Mazhar is in a phase of...

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The 2014 Winter Jack Purcell Pack  Converse x Hancock

The 2014 Winter Jack Purcell Pack Converse x Hancock

Hancock Vulcanized Articles is the kind of British fashion label house you want to be working with to incorporate new styles and exploration in ones wardrobe. Dropping December 12th the release of the iconic Converse Jack Purcell will hit shelves Converse’s website. Water resistant, sporty, Hancock Wetland design with galoshes to...

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Collegiate Navy, Adidas Racer Lite Bluebird

Collegiate Navy, Adidas Racer Lite Bluebird

The Adidas Racer Lite ‘bluebird’ is made of upper features that are a combination of breathable mesh and suede at the upper, accented with  a lightweight plastic foot-cage & lacing pattern. The shoe offers up varying shades of blue all over; till you get to the white sole. Honestly with...

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G-Shock Limited Edition Watch By Va$htie For Casio

G-Shock Limited Edition Watch By Va$htie For Casio

    Never had the pleasure or disdain to have worked with Va$hte, but no one can escape the woman’s work, and ample creative works out in the wild. Calling her a working artist is almost an insult, but taken in a context that we can measure. Va$hte is constantly...

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Adidas Originals x Pharrell Williams “Tennis” Pack Part 2

Adidas Originals x Pharrell Williams “Tennis” Pack Part 2

Adidas Originals continues it’s assault with a new release from their collaboration with music star Pharrell Williams title “Tennis”. The release several weeks ago of the wares were well received, and today we get part 2 of the collection. Vibrant for fall, the collection is an ode to Adidas legacy...

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RF-Mid Second Edition By Ronnie Fieg + Filling Pieces

RF-Mid Second Edition By Ronnie Fieg + Filling Pieces

Ronnie Fieg continues his quest to refine his ability to make street, and corporate make sense to one another. A task built for a unique few.  Going back to team up with Filling Pieces, Ronnie Fieg and the fashion house revisit the RF-Mid with new versions that range in different variations such...

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The 2014 Fall/Winter PHENOMENON Collection

The 2014 Fall/Winter PHENOMENON Collection

One of the saddest ideas in fashion that still permeates is that urban brands can’t evolve or have not. Well Japanese rappers Big-O and Iggy have continued to blend Hip-Hop with Japanese street culture for 10 years. Eschewing the chase philosophy of those who got bored with the marketing focus...

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Nike Premiers The Air Tech Challenge Hybrid Colorway White/Volt-Hot Lava

Nike Premiers The Air Tech Challenge Hybrid Colorway White/Volt-Hot Lava

Volt green, neon pink splashes, and green-to-blue gradient against white leather makes up the new (rather old) Nike Air Tech Challenge Hybrid. This sneaker is in the same league as Bo Jacksons, and Jordan 4’s. It was the signature shoe worn my the great Andre Agassi. These classics are noted for...

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Lacoste: Life Is A Beautiful Sport… Is This The Right Campaign Slogan?

Lacoste: Life Is A Beautiful Sport… Is This The Right Campaign Slogan?

“Life Is A Beautiful Sport” is Lacoste current campaign slogan; with a released video back on February 7th 2014. The Crocodile fashion brand has always been on the forefront of imaginative creative that conveys the brands identity while translating the collection at the moment today. The brand has a great knack for escaping the trappings of getting tunnel vision with yearly...

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Disney & Neff Create The “Villains” Capsule Collection 2014

Disney & Neff Create The “Villains” Capsule Collection 2014

Neff is establishing itself as a go to brand with not just fresh ideas, but rebrand perspectives that are transforming the partners they work with. For instance their collaboration with Disney has yielded the kind of success reserved for classic fashion houses. The “Villain’s” collection is a very good example...

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Adidas Originals Consortium ZX Flux NPS Purple

Adidas Originals Consortium ZX Flux NPS Purple

  Adidas Originals has been a mean run as of late. With no sign of letting up the three stripe foot wear brand introduces the world to a Z X Flux model “NPS” in a purple color-way.  The ZX appeared first in February; featured in various styles since then. Purple gives...

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FILA M-Squad + Teenage Mutant Ninja Turtles

FILA M-Squad + Teenage Mutant Ninja Turtles

Not to be left out in the cold Fila has pulled off quite a coup in getting involved with the Teenage Mutant Ninja Turtles movie. The tandem have developed a nice live-action creative that will be showcased complimenting the movies release on August 8th. The video gives us a nice...

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“Spizike” Air Jordan 6 Retro “Varsity Red”

“Spizike” Air Jordan 6 Retro “Varsity Red”

The reinvention of Nike’s Jordan sneaker legacy has been amazing to witness over the past years. The testament to one of the most iconic brands in Americana continues, and I can’t name the amount of money that has been splurged by people. Transcending sneaker heads to contemporary trends of fashion....

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