In letter to Microsoft employees, and pretty much the entire tech world. CEO Sataya Nadella outlined a broad range focus with the theme being efficiency and investment for the company going forward. Mr. Nadella’s expectations is for Microsoft to really begin keying on ways to push their infrastructure around innovation in sectors where Microsoft can begin growing again. Setting his sights keenly on Mobile, and Cloud Microsoft’s CEO wants to make sure that the tech giant is making an impact with it’s technology in a front facing consumer way while being innovative. In this regard, he took the time to highlight where the Xbox brand stands in the grand scheme of Microsoft’s strategy going forward.
Rather than commit to devices and services as outlined by Steve Ballmer the former CEO of Microsoft. Satya Nadella wants to make sure that the company moves from its strength as an enterprise and productivity. In order to do this though he’s fully aware that the former initiative needs a compass which a return to what makes the company it’s bread and butter has to be integrated in everything that they do, and where industry is going. He highlighted how the Xbox brand does this uniquely while still being a device and service platform. Innovation though is where the most significant change in operation may be impacted as specifically Satya is looking his leadership, and employees to be cutting edge in how they provide solutions to customers, and each other’s responsibilities. Streamlining while investing, all without taking mergers, and acquisitions off the table.
“More recently, we have described ourselves as a “devices and services” company. While the devices and services description was helpful in starting our transformation, we now need to hone in on our unique strategy.
At our core, Microsoft is the productivity and platform company for the mobile-first and cloud-first world. We will reinvent productivity to empower every person and every organization on the planet to do more and achieve more.”
Microsoft CEO Satya Nadella
For recently promoted head of Xbox division Phil Spenser this is a huge boost as he has been a champion of Xbox as a gaming brand, while recognizing the unique opportunity to be central in entertainment. All of which is based on the platform being game centric. So investment in new studios, games, and partnerships is now green lit. Phil now has a chance to shape that commitment in a way that is strategic in centralizing how the Xbox brand fits in with Microsoft as a tech company. Case in point there was job listing for a “Super Creator” to join on creating the next Xbox platform. Although taken down here is a description of what Microsoft is looking for in a candidate.
“Industrial Designer – Microsoft Devices Group – Xbox Industrial Design (881677)
The Xbox Industrial Design studio is building a world class in house team. We love entertainment. We live for building transformative entertainment experiences that resonate with consumers. We are looking for passionate designers who want to help us create next generation entertainment hardware for Microsoft.
This is a design position within the Xbox industrial design studio. You will be joining a team that drives vision and product development for Xbox hardware programs. The right candidate will be a “hands on” individual contributor that will bring thought leadership, inspirational creative output, and passion to the Xbox entertainment space. In essence, this position requires nothing less than a “super creator”.
As an industrial designer you will collaborate with design team and bring inventive ideas which will have large impact across the Xbox Entertainment Business.
We expect a spontaneous and innovative creative process that takes advantage of consumer insight harvesting, inspiration way-finding, 3d sketching, prototyping, thoughtful consideration
of business needs, and understanding of technical considerations. Above all the candidate should have a portfolio that demonstrates the ability to design soulful product experiences that delight consumers.
• 1-5 years of experience in product design
• 1-5 years of industrial design experience working for a top tier design team or organization required.
• All-star designer in storytelling, form giving, sketching, 3d modeling, color, material, and finish.
• Proven track record delivering award winning design.
• Exemplary communication and presentation skills.
• Intrinsic passion for seamless hardware/software experiences.
• Ability to collaborate with design, development, and executive management teams.
• Proficiency in creative tools such as Adobe CS5, Keyshot.
• Proficient in 3D applications (Alias, Rhino, Solidworks, or Pro/E)
• Education requirements include BA/BS or Master’s Degree in industrial design
• Willing to travel overseas 10-15 percent.”
Sure a posting like this may not mean much currently, but what it does signal is that Microsoft is dead serious about making sure that the Xbox brand is front and center in its plans going forward. With Phil Spenser so far showing that he’s the right man at the head of the division there is a clear trajectory that is being cultivated with careful attention to detail, and property accounting going on. With Microsoft’s new CEO firmly looking for this in all his divisions, expect to see a strong Xbox brand experience going forward especially with Cloud and mobile exploding as an industry vehicle for everyone in technology.