The Day Lebron James & Intel Cried Together

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Technology companies always pride themselves on trying to connect the human moment with tech. Some do it better than others, while the most successful ones make it less about the tech. Intel does just that as the chip maker will introduce the world to their 360 degree camera tech during tonight’s Final Four match ups. Focusing on Lebron James who is no stranger to having his most vulnerable moments portrayed in all sorts of media. The chip maker Intel saw it fitting that he be the lead in their campaign. It’s quite telling because Intel is definitely behind much of the great tech of today so aligning themselves with a sport like NBA Basketball’s Lebron James make sense. Now I wonder if there is a check involved (of course) or is there a Lebron James Intel collaboration in the works somewhere? Hope so…