The Unlikely Tale of Sneakerheads and Skaters Establishing Nike SB In Vice Sports ‘FIFTEEN YEARS of SB DUNK’

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At some point the culture of sneakers and skating converged to make one of the most iconic brands in sports and apparel not only relevant, but avant-garde. When Nike introduced the SB dunk brand it was a play on what they were doing in the basketball realm of sneakers. Finding a synergy in performance that was born out of the everyday park culture that basketball and skating dwell. That on any block there was a neighborhood park, and on that same playground or area was place that skaters lived. In Vice Sports documentary “Fifteen Years of SB Dunk” we get a look into the sneaker culture of skate boarding, fashion, sports, design and retail.  The documentary speaks to the pioneers, trendsetters, and skaters who defined a generation that is marked by a classic moment in time for sneaker culture.