G-Shock’s “REAL TOUGHNESS” World’s Best Flatland BMX Talent


If you have not been aware or come up to speed 2013 has been the 30th anniversary of G-Shock. The watch company that has transformed itself into a true lifestyle brand. The year long celebration campaigns went to new a high as the company hit Japan for a new contest several weeks ago. The “REAL TOUGHNESS” contest is a combo of X-treme games & lifestyle festival showcasing talents in skateboarding, B-boy competition, BMX, and other sports match up against each other at the Tokyo Dome. The story of  “REAL TOUGHNESS” is pretty interesting, and although it’s a bit much to cover, we provided a link for you information here.  Showcasing the BMX sports phenom’s like Hiroya Mizaki, Alberto Moya and Paris phenom Matthias Dandois battle in the BMX category. The above video takes into a mezmerising world of stunt riding. Filmed  by Sevisual and Adrien Cretté.








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