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Nike Premiers The Air Tech Challenge Hybrid Colorway White/Volt-Hot Lava

Volt green, neon pink splashes, and green-to-blue gradient against white leather makes up the new (rather old) Nike Air Tech Challenge Hybrid. This sneaker is in the same league as Bo Jacksons, and Jordan 4′s. It was the signature shoe worn my the great Andre Agassi. These classics are noted for their color-way’s around the forefoot, […]

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Lacoste: Life Is A Beautiful Sport… Is This The Right Campaign Slogan?

“Life Is A Beautiful Sport” is Lacoste current campaign slogan; with a released video back on February 7th 2014. The Crocodile fashion brand has always been on the forefront of imaginative creative that conveys the brands identity while translating the collection at the moment today. The brand has a great knack for escaping the trappings of getting tunnel vision with yearly fashion trends. They are in what I […]

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Disney & Neff Create The “Villains” Capsule Collection 2014

Neff is establishing itself as a go to brand with not just fresh ideas, but rebrand perspectives that are transforming the partners they work with. For instance their collaboration with Disney has yielded the kind of success reserved for classic fashion houses. The “Villain’s” collection is a very good example of taking what often gets […]

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Adidas Originals Consortium ZX Flux NPS Purple

  Adidas Originals has been a mean run as of late. With no sign of letting up the three stripe foot wear brand introduces the world to a Z X Flux model “NPS” in a purple color-way.  The ZX appeared first in February; featured in various styles since then. Purple gives the ZX a richness that […]

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FILA M-Squad + Teenage Mutant Ninja Turtles

Not to be left out in the cold Fila has pulled off quite a coup in getting involved with the Teenage Mutant Ninja Turtles movie. The tandem have developed a nice live-action creative that will be showcased complimenting the movies release on August 8th. The video gives us a nice tease using some crafty visual […]

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“Spizike” Air Jordan 6 Retro “Varsity Red”

The reinvention of Nike’s Jordan sneaker legacy has been amazing to witness over the past years. The testament to one of the most iconic brands in Americana continues, and I can’t name the amount of money that has been splurged by people. Transcending sneaker heads to contemporary trends of fashion. The Air Jordan 6 Retro […]

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Xbox One Blows The Roof Off Gamescom 2014 With “Quantum Break” Live GamePlay


quantum_break-2540900To say that Remedy and Microsoft have created huge expectations with their ambitious title “Quantum Break” is like saying the Statue Of Liberty is just another statue. Nah, it’s more than brah. After trailers, and two E3′s Gamescom 2014 has been marked on every gamer’s calendar. From haters to lovers we all want to know what this game is truly about. Well today Remedy blew the roof off at Gamescom stunning us all with just how amazing “Quantum Break” looks, and plays. (more…)

PlayStation 4 System Software 2.0 Brings Games Share Without Ownership To Gamers


Sony finally took has delivered on their game sharing strategy outlined almost a year ago. Gamescom 2014 was the stage and Sony made it a moment.  System Software 2.0 is the much needed update for the Playstation 4is part of a larger addition to making the console better for gamers. The game share concept allows one gamer to own a game and “pass the controller” essentially what this does is give your friends, and family access to titles that you have. Very similar to the family sharing that Microsoft first spoke of when they revealed the Xbox One. That feature for Microsoft’s console has yet to appear, but is believed to be on deck. (more…)

Michel Ancel Working With New Development Studio Wild Sheep On “Wild” Game

wildFamed game director/creative Michel Ancel took to the Sony Gamescom stage today at Cologne Germany to premiere his freelance work or whatever the arrangement exactly is on “Wild” with new studio Wild Sheep. Many of you will know Michel Ancel’s work from the Playstation 2 title “Beyond Good & Evil” a much heralded game that Ubisoft has. Apparently Michel is also working on the sequel or reboot of that title as well. So it’s interesting to see him working on a game like “Wild”. What’s not a shock is the uniqueness that his work is yielding because this is what gamers want from Michel. (more…)

Ninja Theory Returns To Gaming With Indie Action Title “HellBlade”

HellBlade_Senua_PortraitFor the better part of a year the gaming universe has been speculating on where developer Ninja Theory was hiding. Since their great work on  Capcom’s reboot of the “Devil May Cry” series we all wanted to know when they would return with a new IP. In fact their was/is a large contingency of Playstation gamers clamoring for a sequel to their PS3 action title “Heavenly Sword“. Rightfully so with a strong pedigree of action titles under their belt gamers want something from them in the genre. Today at Sony‘s Gamescom conference Ninja Theory stepped out the shadows, but rather introduce a sequel, they announced an indie action titled called “HellBlade”. (more…)

Q-Games Leaps From PixleJunk Series To 3D “The Tomorrow Children” PS4 Exclusive


Q-Games has established a great reputation with gamers, especially on the Playstation platforms. One of their marquee titles “PixleJunk” set a tone for the Japanese studio that they are now building on. Rather than stay in the lane of 2D Q-Games is venturing out in a whole different direction. Today during Sony‘s Playstation Gamescom conference Q-Games briefly showed off their new game “Tomorrow Children”. (more…)

Xbox One Delivers On Promise To Make Unity Free For Developers


For those interested in being a game developer your dreams are coming closer, and closer. In fact so close that the next step is entirely up to you. Microsoft has announced that Unity the development tool set that allows for any type of game to be made is now free for developers. Unity is a powerful tool that has been used by many independent game developers because of it’s flexibility and power. With Microsoft ID@Xbox program in full effect, Unity leaves development in the hands of you and I. So what’s the next step? (more…)

Mortal Kombat X Introduces Kano: Official Game Play Trailer

mortal-kombat-x-2Mortal Kombat has a great legacy. The only other fighter besides Street Fighter to still garner gamer attention, and play. A huge community still active for more than 20 years. It’s hard to think that a game which was noted to be a gimmick due to using blood as it’s only real catch to fame. Mortal Kombat has with Ed Boon‘s direction over the years been able to reinvent itself in many different ways. Titles in the series that were not as good as the best still offered up improvements that made the series better. In recent years in letting go of trying to incorporate 3D, Mortal Kombat has gotten back to its roots in a way that have emerged as refreshing. Mortal Kombat X does just that, and in this latest trailer with Kano’s reveal its a fascinating new look at one of the most played OG characters in the series. Check it out after the jump. (more…)

Zombies, Hollywood, & FPS Game Play: Dead Island 2 Trailer




Deep Silver dropped the trailer for Dead Island 2. The game is no longer set on an Island though, which is weird, but at this point the minor/majortechnicality is a fault of branding. Dead Island as a franchise has actually been redefining itself with different titles, and gameplay models. Dead Island 2 looks to take this progress even further. Now with the sequel we get the return to a First Person Shooter style of play the original was known for. Can Dead Island 2 create a new success for the series? (more…)

Activision & Sledge Hammer Games Push Call Of Duty Advanced Warfare Multiplayer To New Levels

call-of-duty-advanced-warfare-14-thekingslayer.comActivision & Sledge Hammer Games took today to give a full unveil of the multiplayer aspects of Call Of Duty: Advanced Warfare at the kick off Gamescom in Cologne Germany. Ever since we found out that Sledge Hammer Games would be one of three lead teams on the Call Of Duty franchise fans have been more than skeptical. Call of Duty whether acknowledged or not has needed an infusion of new elements to keep it’s annual release schedule worthwhile to gamers. For the most part the series has done good with the format, allowing studio teams such as the Infinity Ward, & Treyarch the ability to iterate new, and existing features. With Sledge Hammer Games part of the fold Activision decided to give each developer a three year window to create a Call Of Duty. Today after watching the multiplayer reveal of “Advanced Warfare” we see that this new way of expanding the future of Call Of Duty is the best decision for gamers, and Activision.  (more…)

Developed & Sponsored By Capcom: The Drake Vs Lil Wayne Tour App


Let me give you a quick history lesson. Hip-hop‘s rise over the years has been parallel to that of gaming as an entertainment form. Both started in the late 60′s with little increments of technology, and experimentation. Both hit a golden age during the 80′s and 90′s that reverberate across cultures, gender lines, and impressionable moments that have made them the forms of entertainment that are signatures of today. Capcom is one of the most storied developers/publishers in the world. The Street Fighter franchise by them has a well established history with gamers, and the mainstream public on the same level as some of the worlds most storied brands. Capcom has always been on the forefront of doing things differently in terms pushing gameplay, but they have not always done so on the marketing or branding side. Not to say they don’t have a bit of history, they tend to play it safe. Well, that all changed this weekend as Drake Vs Lil Wayne Tour App was revealed to be developed by Capcom. (more…)

Xbox One Will Showcase Exclusive Live Gameplay Of The Division At Gamescom 2014


The next 23 months of the new gaming generation is going to be packed to the gills with mega titles. For the first time rather than be seasonal, major game titles are going to dominate year round. One such title that has garnered an amazing amount of hype, anticipation, and just sheer curiosity is Ubisoft‘s new IPThe Division“. First revealed at E3 2013 the game has been lauded for it’s amazing graphics, real world threat concept, multiplayer/single player content innovation, while aadding in the Tom Clancy heritage. The result of which has created the perfect storm for Massive Entertainment. Did we also mention that the game is also a tech showcase for a new game engine called “Snow Drop“? To say there’s much at stake on the plate of this game is an understatement. The Division is a top priority for gamers as a must play title. It’s no doubt that Ubisoft and Massive Entertainment are keen on making sure that the games entry next year is done at the highest quality, to ensure the greatest impact on gamers, and the gaming market at large. (more…)

Ubisoft Presents Assassin’s Creed Rogue: Cinematic Trailer


Two months ago Ubisoft revealed Assassin’s Creed Unity for next generation consoles and PC. The game introduced 4 player co-op that allows you to be with your brethren assassins during the French Revolution. At the time there was talk that there would be a separate and all new little for the Playstation 3 and Xbox 360 console platforms. Up until earlier this week no information outside of rumors was current. Well, Ubisoft decided it was time to let the world in on the new game from series. Assassin’s Creed Rogue is the title. Imagine an Assassin member turning sides on the sect, and becoming a Templar? Imagine greater that this “Rogue” decides that he will hunt his former brothers? How would such a twist in the Assassins universe would this create? Gamers get to answer that this fall, but before than Ubisoft has treated us all to the cinematic trailer of Assassin’s Creed Rogue. (more…)

The Expendables 3 Mash Up With Broforce To Create “The Expendabros”


Without a doubt Broforce is a throwback to a time where action shoot up games where king, and absolutely relentless in you being able to have fun shooting. The original “dude bro” games if I may be so liberal to use the term in such a manner was the standard in arcades. It seems what’s old is new again, and the success of Broforce is a testament that gamers love great games. As gaming gets its just mainstream due, Hollywood is taking notice in terms of branding. The Expendables 3 is the perfect mash-up  of marketing with a cross media product that fits. What do you get with this alignment? “The Expendabros” Demo. (more…)

On August 27th 2014 You’ll Be Able To Play Mario Kart 8 With Mercedes-Benz Cars


Nintendo’s Wii U platform does not have tons of great momentum going for it. The next gen console has not been able to live up to Nintendo’s expectations as well as gamers. So every piece of encouraging news about the platform getting better in some way is a highlight worth talking about. For instance, Mario Kart 8 has been one of the best selling games across consoles since it’s release several months ago on the Wii U. Such a success that many are giving the Nintendo Wii U a bit more love and consideration. To commemorate this Nintendo has teamed up with Mercedes-Benz for a DLC package that allows gamers to use Nintendo characters driving in the vehicles of the German luxury car brand. You can see what the gameplay is like in our video. (more…)

Is Pharrell Williams The Right Person To Helm The NBA 2K15 Soundtrack?


The last year was absolutely spectacular for Pharrell Williams. Not to say his revitalized appeal with the world has ended, Pharrell is an interesting place. He’s popular again. Not just in the casual way where people know you everywhere you go. No, more in the sense of your popularity mattering to what people think, and feel of your influence. As a result Pharrell has been invited by 2K Sports to helm the seminally and most critically acclaimed sports video game NBA 2K series. The question I have is this…Is Pharrell Williams the right person to curate the soundtrack? (more…)

Batman: Arkham Knight Is The Next Level For Comic Video Games & Licensing


Batman is the defacto king of quality comic book licensing. By far Warner Bros/DC have been able with some missteps over the years to make Bob Kane, and Bill Finger‘s character one of the worlds most qualitative intellectual properties to license. Batman crosses gender lines, nations, and most important demographics that measure IP‘s. In terms of gaming Batman has some classic outings under his utility belt; this is over several gaming generations. Amazing. Recently Warner Brothers who has taken direct stewardship by developing game titles in house. Their partnership with the developer Rocksteady was one of the smartest moves in game publishing in the past two generations. Rocksteady have been able to create a game trilogy that stands toe to toe with any of the most important gaming franchises of our time.  The game play and identity of the “Arkham” series is a landmark achievement that set’s a high standard in gaming.  From the Sega Mega Drive‘s Batman to titles like “Batman: Bold and The Brave” for the Nintendo Wii; the storied character has done by far the best of any comic book to game character.


Xbox One Beta Footage Of Destiny Appears Online


Well Neogaf is at it again being the source of leaks from the gaming universe winding up on the site. Amazingly though, this is could be a great thing with the fact that Activision and Bungie’s megaton new IP “Destiny” is less than two months away, with a Beta dropping across cross gen platforms in the Xbox 360, PS3 and Xbox One, as well as PS4. With Activision having an early content release deal in place with Sony for the PS4 those who have pre-ordered on the console will obtain early access starting this July 17th for the beta. Those gamers on Xbox platforms will get access  on July 23rd. Although we have recently seen footage of the PS4 version in action, the Xbox One version has been MIA. Well today we get our first glimpse of how the next big title from the Halo creators looks on an Xbox platform. (more…)

Microsoft CEO Satya Nadella Is Fully Commited the Xbox Brand & Cloud Tech


In letter to Microsoft employees, and pretty much the entire tech world. CEO Sataya Nadella outlined a broad range focus with the theme being efficiency and investment for the company going forward. Mr. Nadella’s expectations is for Microsoft to really begin keying on ways to push their infrastructure around innovation in sectors where Microsoft can begin growing again. Setting his sights keenly on Mobile, and Cloud Microsoft’s CEO wants to make sure that the tech giant is making an impact with it’s technology in a front facing consumer way while being innovative. In this regard, he took the time to highlight where the Xbox brand stands in the grand scheme of Microsoft’s strategy going forward.  (more…)

Project Cars Wii U version To Be Released In 2015


Slowly the Wii U is starting to become a viable platform for gamers looking for a place to play. Nintendo being Nintendo they still carry a huge cache, and judging by the positive reception of their digital E3 2014 presentation. To that end the car racing gameProject Cars” is set to appear on the Wii U in 2015. The significance of this is the pure fact that Wii U is a next generation platform that can do amazing graphics, and for the target audience offers users their an experience that is tailored to their tastes. Slightly Mad Studios‘ racing game Project Cars launches November 2014 on PC, PlayStation 4 and Xbox One. (more…)

Unlock Game Demos & Game Trial Support On Xbox One



Microsoft has revealed that the Xbox One will now support Game demos, and game trials. This is big news for Xbox One owners has it continues Microsoft’s Xbox 360 feature migration over to the new platform. Microsoft over the past months has been actively upgrading features, making additions, and releasing updates to the Xbox One that are really redefining the new platform. The unlock  offers the  ability for  you the gamer to download a  free  demo, and if you want  to purchase the full game you will have access without having to download the game again. (more…)

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